Chocolate review: Meiji The Chocolate Vivid Milk

The Clairvoyant spotted some chocolate bars at the Japanese products section of the supermarket. We don't usually get milk chocolate but we were curious to taste this new bar from Meiji. It is marketed as a dark milk chocolate with 54% cacao content (its there in the box).

The packaging design on this one is quite interesting as it seems to be as close to artisan chocolate as Meiji has come so far.

The information on the back are in Japanese but one can deduce that there is info here about the origins of the cacao used for the chocolate as well as its characteristics (see the graph?).

Here's a close up showing what the local distributor thought was a translation of "vivid". That was unnecessary since the English was clearly stated in the package.

Here's another close-up of the other part of the back prominently showing the chocolate to be "Made in Japan"

The packaging of Japanese products is always interesting and can be a delight to behold. Opening the box reveals three bars of chocolate wrapped separately. But notice, too, the design of the inside of the box.

Opening one reveals another interesting design; this time on the chocolate bar itself.

Meiji did very well on this chocolate. It is a smooth milk chocolate. Not too sweet with just the right bitterness for its claim as a dark chocolate. I forgot how much one cost but it is about triple that of a Meiji Black bar. However, I think this 50g bar is priced just right for its quality.

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